How to Create Jump Links Easily
In this post:
How can Jump Links Reduce Your Bounce Rate?
The typical blog length is 1000 words or more. This is the fundamental basis to deliver valuable information on a topic. On the other hand, what does that mean for readers? As a writer, you need to be mindful of how a new visitor lands on your page. What if I showed you how to create jump links easily to help your visitors navigate and interact with your page?
Improve your content writing and be mindful of your readers will help your overall bounce rate. Want to increase your website visitor interactions? Add jump links.
To illustrate, reading long-drawn content is great if you are reading for leisure or pleasure. However, if you are reading in search of something, you'd much rather get to the point quick. Especially if you are simply scrolling through your phone, trying to find an answer in someone's blog. That's why incorporating jump links in your blog will help your reader navigate through your topics. Ultimately reducing your bounce rate.
The Bounce Rate is measuring how many times someone visited your page, then decided to bounce off. I'm guilty of it myself. Information is literally at our fingertips. If we don't find what we are looking for immediately, then we will likely click off and look elsewhere. It's also factual that we skim information rather than read it word for word. So, you can drastically reduce your bounce rate by giving your visitors a quick way to jump to the section they are looking for.
What are Jump Links, and How do You Use Them?
Internal jump links identify which section of your page or post that you'd like readers to jump to. They act as a placeholder or an anchor that will invisibly connect text from one area on a page to another area on the same page. External jump links work the same way except, they connect to sections on different posts.
You can use these anywhere on your website. I like to use it near the top of a post mimicking a table of content. It's a great way to help your readers navigate your information and creates events on your page. Events are measured as an occurrence when someone takes action on your website. It can happen in the form of clickable content, add to cart or opt-in button. These interactions help you identify the behavior of your audience.
How to Create Jump Links in Your Post Manually
Creating jump links is easy. I've included a super quick video to help you out. I recommend saving these links to your notepad or word document so you can reference them later. Copy the following codes from the images below, and watch the video for internal jump links.
How to Create Jump Links Using Thrive Themes
Thrive Themes often adds updates to their features. I am happy with their jump links integration. The next video will show you how to create jump links using Thrive Themes.
In Conclusion, Let's Recap the Problem
We've briefly covered how long-form content can discourage your readers from staying on your page. If your visitors leave your page too soon because they can't find what they are looking for, then your bounce rate goes up. The goal is to lower your bounce rate in your analytics. Measuring your bounce rate and seeing how your traffic interacts with your page will help you identify what interest them.
Use jump links in your blog posts to help your visitors navigate your pages. You can do this manually with a little coding. An easy way to create jump links is with Thrive Themes. Thrive Themes is a subscription based page-builder. You can view their pricing here.