How to Improve a Google Page Rank

How to improve a Google page rank is an ongoing battle for many writers. Every content curator is faced with this challenge. If you are just coming on board as a content writer/ blogger, you will face this question as well. I will be honest with you, every publisher should have a good strategy for keyword research.

I’m going to teach you my methods for researching keywords; as well as, the software I use.

Qualifying Your Keywords

How can you search for the best keywords if you don’t have a strategy to qualify your search?

Melissa Burnette

On this page:

How to Search for the Best Keywords

How to Search for the Longtail Keywords

Video Tutorial (11min)

How can you search for the best keywords if you don’t have a strategy to qualify your search? If you don’t know what I mean by qualifying a search, then you should start here to learn valuable tips to help you get started.
After discussing how to search for the best keywords,

I will explain how to search for longtail keywords. This will be part of your strategy. It’s the best way to gain traffic from viewers who are ready to take action. I will explain this in more detail, as we move along.

Searching Google

How to Search for Keywords and get Ranked in Google.

Well like I said earlier, you have to choose the best keywords, so let’s start with building a strategy. Having a consistent, well-developed strategy will speed up your research time as well as achieve quicker results.

Things I use in my strategy are:

  1. An affordable and effective keyword search tool
  2. Verbatim Google search.
  3. Use longtail keywords or phrases

It’s best to use a program that is affordable in effective. There are highly interactive search tools out there with all the bells and whistles, but if you are new to affiliate marketing or content writing, you should try to keep your cost minimal because organic traffic takes time. You don’t want to pay a lot of money upfront when it may take 2-3 months or more to recoup your expenses.

Also, for a keyword search tool to be effective, it will need to show you the amount of traffic your searched words might populate; as well as, brainstorming ideas incase you run into a mental block.

Having a good keyword search tool is only one part of developing a good strategy. Once you become familiar with your keyword research software you can reap the benefit from its features.

Next, learn how to run a Google search in verbatim mode. This technique compliments your search to give you narrower results in the SERP or search engine results pages.

Finally, I will teach you how to use longtail keywords and why it is essential for your conversion rate.

How to Search for the Best Keywords

Now that I’ve given you a quick summary, let’s dig in deeper to the strategy I use, starting with my search tool. I’ve watched YouTube videos that explain some of the other tools out there and some of them seem to offer a lot of data. In some cases, too much data is not helpful for beginners because it’s like information overload.

My experience taught me to keep it simple to eliminate wastefulness. This is one of the reasons I use Jaaxy. You can check it out here but I suggest reading this article first or jumping to the video tutorial.

Jaaxy screen shot

Let me explain some of the features you see in the screenshot above. Next to the logo in the top row, you’ll see: Search, Site Rank, Affiliate Program, Jaaxy Help, Upgrade and My Account. As you can see, I am using the Lite version. Also, they have an affiliate program to help you get started with your affiliate marketing. I am part of this affiliate program; however, I use this tool in my business as well.

The Site Rank is a feature that helps you see where your website is being ranked across Google, Bing, and Yahoo. The lite version gives you the position of your website when it is ranked on the first page as it is related to your keyword.

How to Search for the Longtail Keywords

I’ll explain the next line a little further. I use these key features the most when I am qualifying a keyword or phrase. Click the keywords tab to enter a keyword into the search box. If for some reason, you get a mental block or can’t think of any phrases to use with my keyword, I recommend you move over to the alphabet soup tab.

Jaaxy Alphabet Soup

As you can see, this tab will show you optional words to include with your keywords to help you find longtail keywords. It does this by going through the alphabet to help you brainstorm. Longtail keywords are more valuable because you’ll have a higher chance of increasing your conversion rate. Why? When someone takes the time to search full phrases, then they are looking for something specific and will most likely take action.

The next tab is label, saved list. I use this tab to create a list of keywords that I have qualified for a particular niche. For example, my list for this article might read “Qualified Keyword Research” or “Qualified Jaaxy Keyword”. Be sure to use the ‘qualified’ in your list, but your keywords aren’t qualified yet. I’m going to show you that part of the strategy next.

Use Google Verbatim Search

Google has been a pioneer in search engine results since its inception and continues to be the leader in SERPs. Yet, many of us don’t use it to its full potential. Take a look at the following screenshot. The image below shows the results of searching ‘how to determine best keywords for seo’.

8M Results on Google
8 million SERPs

The search results displays over 8 million competitors for that keyword. So how do you narrow down your search results? You keep hearing this over and over, right? These are the tips I’m going to share.

Now take a look at the next image. I will search the same keyword, hoping to have fewer results by using Google’s verbatim tools. All you have to do is add quotes before and after your keywords.


Notice the difference in the search results. Now let us look at how Jaaxy and Google can complement each other. Check out the image below.

Jaaxy results give you pretty good estimates. Now that we have results from Jaaxy and Google, let’s look at how to interpret these results.

  • Avg. estimates how much traffic per month this keyword recieves
  • Traffic estimates how much traffic you can expect per month using this keyword
  • QSR estimate number of competing websites for ranked in Google for this keyword
  • KQI is your keyword quality indicator
  • SEO is your score based on quality and competition
  • Domains available domains related to that keyword

Basically, if you use this keyword, you will generate roughly five visitors to your website and have a 94 percent chance to rank on Google because there are not a lot of competitors.

This takes time and practice but it will help you to improve your website based on SEO. So lets recap:

  1. Search Longtail Keywords on Jaaxy to find high traffic keywords
  2. Search the same keywords on Google in Verbatim mode. The lower the results the better. I try to find keywords with less than 100 results.
  3. Compile a list of ten or more and save it to your list on Jaaxy.

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