How to Improve Your Blog with a Content Strategy
Use Content Strategy to Achieve Your Objectives
Introduction | How to Improve Your Blog with a Content Strategy
Having a website content strategy in place to build your blog is an important tactic to save time and reach your goals. In this article, I will discuss how to improve your blog with a content strategy:
- What is content & why does it matter?
- How to build a strategy to increase your website traffic.
- Tips to acquire a good content strategy
- Summary | Get free, editable content strategy templates
After reading this article, you should be able to build a template focused on a content strategy that relates to your brand's objectives. You will also learn a nifty trick to research your intended audience, even if you don't have traffic to your website yet.
What is Content? And Why Does it Matter?
When I started my blog as an inexperienced writer, my posts were all over the place. Why? Because I wasn't focused on who my prospects were. I thought I did my due diligence in knowing who my intended audience is, but now that I can look back at those days...I was clueless.
Since I didn't have a content strategy, my blogs were vague. I pushed out content without having a clear vision of what content is. According to Merriam-Webster's dictionary, it's the substance of matter treated in a written work. What does that mean?
Content is anything that offers meaningful information. It can come in almost any form such as:
- And even audio.
The keyword is "meaningful." Since thoughts and ideas are not translated the same to everyone, it is necessary to know your intended meaning. To do that, you'd also need to know your intended audience. Having a Content Strategy will help you focus your message as it relates to your readers and your goals.
How to Build a Strategy to Increase Your Website Traffic.
A strategy is the science and art of devising a plan toward a goal. (Webster) It's a tactic used from the military to larger fortune 500 companies down to smaller mom-and-pop businesses. Because it's so important, I wanted to take some time to emphasize this topic.
If you take the time to understand your audience, then you will be better equipped to deliver valuable information. Since content is meaningful information, and a strategy is a devised plan to reach your goals, then content strategy is the combination of the two. When you speak directly to your readers, the chances that they are searching for the information you are providing increases.
Today's algorithms are concentrating more on content than keyword stuffing. Even so, it's good to know the keywords of the topics that concern your viewers. Nonetheless, it is essential to focus on bringing valuable information to your audiences. Let's take a closer look at the content strategy framework.
Tips to Acquire a Good Content Strategy
A good approach to content strategy framework is to follow these four components:
- Key Performance Indicators (KPIs)
- Target Audience
Key Performance Indicators (KPI)
KPIs are key performance indicators. It is a way to evaluate and measure the performance of your brand. Your goals may not be the same as everyone else's goals. It's essential to set your benchmarks according to what you want to achieve with your business.
For me, success is measured by progress towards my strategic goals. For instance, if my goal is to get increased traffic to my affiliate links, then I'd put a plan together to make progress towards this goal. But, that plan would still need to be assessed based on the needs of that particular audience for that affiliate partner.
Some examples of goals for (food) bloggers might be:
- to reach 'x' number of recipe downloads per month to grow your email list.
- Gain 'x' number of "likes" on your "how to bake" YouTube playlist.
Know Your Target Audience
Knowing your target audience requires you to prepare a buyer persona. I talked about this in my last post, "How to Prepare Your Animation Explainer Video." In that post, I identified how you could connect a character's persona to your audience's problems that need solving. But, in this post, I'll tell you how I use social media to research my audience.
Quick Tip: A buyer persona is a fictional character that imitates your intended customer, which is a real person.
Make your content relevant to a specific audience by using one of the plentiful social media platforms. These social platforms are about expressing opinions in the form of comments and reviews. You can pick a page that is similar to yours, or you can choose a competitor's page. Look at some of the comments. It's common for people to express their likes and dislikes about a particular brand on the brand's page or posts.
This technique will offer you insights as to your target audience's behaviors. Take a look at this image below.
Hmm…if you read my last post on How to Prepare Your Animation Explainer Video, this would be an example of writing a script for your character persona. It could go something like this:
"Looks like buyer bob has tried so many digital courses to build an eCommerce business, but none of them seem to work. All he wants to do is build an online business so he can leave his day job."
The key takeaway here is to use social media to find your buyer persona to help you prepare your content strategy.
Let's stick with the example from above. If you are writing content to reach people in the dropshipping niche, then you could use some of the words found in their comments. Then cross-reference those words with tools such as; Jaaxy or Google Trends. Look for words with higher volume and lower competition. You could also start typing the word or phrase into your search bar, then look to see what words populate below the word you are typing.
As mentioned earlier, content includes written work, images, audios, videos, infographics, or anything else that is used to transfer meaningful information. How are your customers getting relevant information for the topics they are searching? Use this to determine how you are going to communicate your message.
Today, it's common practice to crosspost your content on several platforms. Be sure to reformat your communication so that it depicts your intended message accurately. For example, the size and format of an image used in Pinterest would be different than the size you'd use as a Facebook post or YouTube. If you choose to use the same duplicated image, then you wouldn't get the best results from your content type.
Remember These Key Points for Your Content Marketing Strategy
The content strategy here is for small businesses, less than five employees. There is more in-depth information involved in content strategy for large corporations. Still, I wanted to make this digestible for startup entrepreneurs or affiliate marketers.
So remember, content strategy is a plan of action built around your goals. The center of your goal should be your buyer persona. Your message should anchor around the research you conducted for your persona, and the KPI is the metric used to measure your performance. The content type you use should tie in with your buyer persona, goals, and key performance indicators.
Did you know that you can download content marketing strategy templates? Get free, editable templates to help you get started with your content strategy.
Join My Team
If you're looking for a side hustle or would like to see how people are making money online, then I invite you to join my team. I was once where you are, starting my blog and building a business. But, now, I can offer my expertise to help other aspiring entrepreneurs create a website, find a niche, and start sharing content that they're passionate about.
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“Kindness is the language which the deaf can hear and the blind can see.”