What Internet Marketing Tools are Useful? How to Search for Keywords?
At some point or another, everyone aspiring to find their success as an online entrepreneur will begin asking themselves these questions. Online marketing tools help drive traffic to your business. The most popular way to drive traffic to your business is by using keywords to rank your website on search engines; such as Google and Bing. It helps if you know what internet marketing tools are useful and how to search for keywords.
What are Keywords?
Keywords are the most commonly used words being searched on Google. [Google is one of the largest search engine platform, so I use them as an example.] A keyword does not have to be one word. It can consist of multiple words or phrases; however, once you get into phrases, they are commonly called “long-tail keywords”.
Here are a few examples, notice how many ways someone might search for a particular t-shirt:
- tee shirt, t-shirt, t shirt
- short sleeve tee shirt
- women’s short sleeve t shirt
- shop women’s short sleeve t-shirt for nurses
- find women’s inspirational short sleeve white nurse tee shirts
Notice how the keywords got longer as you move down the list. This is a example of keywords/ phrases and long-tail keywords.
If your completely new to having or starting an online business, you’ll need to become familiar with keywords and writing copy, to become a successful entrepreneur. A good copywriter will use these words and/or phrases together, to create copy that converts to sales.
What is SEO Marketing Service?
Earlier we talked about keywords. The goal is to drive natural, organic results to your website (your business). This process is called search engine optimization, often abbreviated to SEO. The concept of using keywords sounds easier than it is. Let’s go back to our example of tee shirt keywords. Which would you choose to put in your description that would result in your page being on the first page of Google? Which word or phrase has the most traffic with the least competition?
Keep these fundamental questions in mind when targeting your audience for your niche. Now, look at the image below.
According to this screenshot, there are about 825,000,000 results for the keyword tee shirts. The ultimate question is “how do you get that first spot on Google out of 825 million other results?”
One way, is to use the results page, like the one above, as a filter to narrow down your search results. When you start typing in “tee shirts,” you’ll get a little snippet of what other people are searching. Take a look at the next picture.
Try clicking on one of the keywords from the dropdown box, and see how many search results pop up. This is the most inexpensive way to narrow down your niche and competitively rank on google…but it is also very time consuming. Nonetheless, it’s a great way to become acquainted with SEO and gain knowledge of the process.
Is There a Keyword Ranking Tool?
When your just starting your business, the key is to keep cost down while pushing sales or content up. No matter what niche your in or how big you are, the basic rule of thumb is to drive cost down. This is taught in all your basic business courses. It’s up to you to decide the qualifying factors of any expense.
There are several keyword ranking tools out there but they usually come as a subscription, monthly or annually. Most of them have free trials or offer a certain number of searches for free. I recommend looking into the terms of some of these sites first to make sure you can cancel at anytime if your unsatisfied.
When I started my home businesses, I kept my cost as low as possible because these expenses were coming from my personal income, rather than business income. I funneled all my business earnings into a savings account until I was able to start covering business expenses without interfering with income from my job. [By the way- I worked full time while building my business. You can read more about me here.]
Furthermore, having an expense that actually pays for itself is a good thing; therefore, let’s take a look at this short list of different online marketing tools.
5 Picks for Keyword Ranking Tool
- BrightLocal.com– 14 day free trial. Monthly and annual plans.
- LinkFool.com– Price based on packages.
- editorr.com– Pay as you go. (writing editor)
- znetseo.com– monthly plans.
- Jaaxy.com– 30 free searches. Monthly and annual plans.
These are all sites that help with ranking your website blogs or business. Although there are some similarities between these companies, the each have unique features. Editorr.com for instance helps with writing aspects of your copy, while Jaaxy.com helps you to search and find keywords to help you rank in Google search results. Similarly to the ones mentioned in this list is Articoolo. I didn’t mention for the sake of shortening the list; however, they are comparable to the others. Articoolo.com has a software that builds content around the words you choose. I don’t have personal experience with them but they help you create unique articles about any topic for less than $1.
The only one of these services I have experience with is Jaaxy. As a matter of fact, I use it regularly because it is useful and less expensive than some of the other ones. I’ve never used an editor assisting service but am inclined to try it one day. I think it would be useful for someone that does not have a lot of time or is multitasking many activities. It might also be helpful for someone only needs to write descriptions for an ecommerce business.
Start Ranking in Google Today!
Raise the bar and raise your conversions by 2X, 3X, 4X, or more. Take advantage of a free trial mentioned above or try Jaaxy out right here: